Zillow Group, Inc. is a renowned online real estate company established in 2006, known for its vast database of over 160 million homes as of 2024. This company functions as a real estate search engine and offers a unique value estimate called the Zestimate, along with comparables for each property listed on its platform. Analysts often classify Zillow as a media company that generates revenue primarily from its advertising placements.
The Merger of Zillow and Trulia
Trulia, another prominent online residential real estate website similar to Zillow, was acquired by Zillow Group in 2015 for $3.5 billion. This acquisition positioned the combined entity as a dominant force in the online real estate market in the United States.
Despite Zillow Group’s market dominance, several competitors have emerged in the online real estate space aiming to challenge its leadership. Let’s explore four alternatives to Zillow and Trulia.
Homebuying and Selling Alternatives
Redfin
Redfin, a major online real estate company, offers a user-friendly platform challenging Zillow and Trulia. With features like real-time data updates on its app, Redfin provides an interactive experience for homebuyers.
Redfin’s comparable interface to Zillow and Trulia allows seamless property searches through a map function. Additionally, unique features like user-rated real estate agents and commission rebates set Redfin apart from its competitors.
It’s important to note that some fair housing concerns have been raised against Redfin, emphasizing the significance of combating housing discrimination.
While Redfin offers comprehensive data integration, users may encounter limitations such as undisclosed addresses in certain cities. Nevertheless, the platform’s swift MLS integration ensures prompt listing updates.
Homesnap
Homesnap stands out as a user-friendly online real estate platform, boasting an intuitive map-based search function and abundant property information akin to leading competitors.
Distinguished by its mobile app capabilities, Homesnap allows users to snap real-time property pictures for immediate listing information, catering to various user preferences.
While many platforms source data from shared property databases, Redfin stands out as a brokerage rather than an aggregator.
NeighborhoodScout
NeighborhoodScout offers comprehensive neighborhood insights in the U.S., including housing values, school information, crime rates, and demographic data. Their subscription service provides unparalleled data not offered by Zillow or Trulia.
Subscribing to NeighborhoodScout’s service grants access to detailed reports, crime rates, and housing appreciation figures, allowing users to make informed decisions about their ideal neighborhood.
Realtor.com
Realtor.com, owned by News Corp, is a reliable online real estate platform connected to the MLS. While its features may be more basic compared to Zillow or Trulia, Realtor.com offers up-to-date listings for users exploring the housing market.
The platform’s convenient texting service and pricing feature aid in evaluating properties efficiently. Buyers can leverage Realtor.com alongside other platforms like Redfin or Homesnap to gather comprehensive property details.
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Do Zillow and Trulia Cost Money?
Property browsing on Zillow is complimentary, but listing rentals on the platform may incur charges.
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The Bottom Line
While Zillow and Trulia are top choices, numerous alternatives offer diverse features to cater to individual preferences in the real estate market. Due diligence in exploring multiple sources is crucial when making significant financial decisions like purchasing a home.